Dean Russell, former EMEA creative strategy director at LEWIS PR, has launched epifny consulting, with Bite and the Direct Marketing Association as founding clients.
The new consultancy offers data insights, creative comms and business strategy. It will also offer services including audits, strategy development, data analytics and mentoring and training.
epifny is also working with Precedent Communications, as well as the Ashridge Business School on a digital transformation MBA course and the NHS on social media training.
With more than 15 years’ experience, Russell was previously EMEA creative strategy director at LEWIS PR, and before that, head of the UK digital practice for Fleishman-Hillard.
He has worked with worked with several B2C and B2B brands, as well as Government and political bodies, advising on insights, digital and creative strategies.
Russell is a regular columnist and speaker, a judge for the British Video Association awards, an advisory board member of Brand2Global and a Fellow of the Royal Society for the Arts.
Russell said: “During a career working in major global agencies, with many household name brands, I witnessed smart and ambitious firms struggle to adjust. More often than not, this was simply due to a lack of time, because they were too busy running the day-to-day business to adapt. As we all know, the comms world is rapidly changing and I want to help brands and agencies take advantage of it – the mission of epifny consulting is clear – we empower ambitious brands and agencies to grow.
“At epifny consulting, personal experience means everything. That’s why we don’t test theories on our clients. We apply proven real-world techniques to help you achieve your vision. Our approach is straightforward – we combine hands-on expertise in data insights, creative comms and business strategy to create a competitive edge and add business value for our clients.”