Global comms agency Cohn & Wolfe has named Diffusion’s Tom Malcolm as its new MD of consumer marketing for the UK.
Malcolm has been briefed to enhance the growth of the agency’s consumer business in London. He will join Cohn & Wolfe’s UK management board following the recent promotion of UK consumer marketing MD Rebecca Grant to UK MD last month.
As well as Grant, he will report to Scott Wilson, UK CEO and EMEA MD at Cohn & Wolfe.
Grant said: “Tom arrives at a time when our consumer business is thriving with revenue tripling over the last four years thanks to the quality of work we have delivered for a range of globally recognised brands.
“Tom brings an excellent track record in working with clients internationally to develop creative campaigns that deliver business impact, and I’m looking forward to working with him as he continues to lead the team as it continues to exhibit strength in the UK.”
Malcolm was previously director and head of consumer at Diffusion, where he oversaw the agency’s UK consumer, travel and leisure portfolio.
At Diffusion, he delivered consumer campaigns for brands including Air New Zealand, Secret Escapes, Dixons Carphone and Mothercare.
In 2011, Malcolm was named one of the best PR consultants in the UK as part of PRWeek’s ‘Top 29 under 29’. In 2008, he co-founded Twestival, a global ‘tweetup’ that took place in more than 200 cities worldwide and raised funds for Charity: Water, a charity that provides clean drinking water to developing nations.
Malcolm said: “Cohn & Wolfe has an established reputation as an agency that can deliver bold creativity and digital innovation for clients, with a truly integrated offering that operates internationally. It was the team’s unique ability to fuse digital, market and consumer insights to create integrated campaigns that deliver impact at scale that drew me to the role. I’m excited about the prospect of using my own experience to harness this creativity as the consumer business continues to grow in the UK.”