Sports PR agency Pitch has launched a specialist sponsorship division, Pitch Partnerships, and brought Havas Sport & Entertainment Cake’s Gavin Peters to head up the new offer, which includes Swissquote and Yokohama as clients.
Peters was previously chief strategy officer at Havas Sports & Entertainment Cake. He has more than 15 years of experience in delivering campaigns, commercial strategy and insight for both sponsors and rights holders, including Barclays, Coca-Cola, O2, the FA and FIFA.
He take up the new position of head of partnerships at Pitch.
Henry Chappell, chief executive of Pitch, said: “Over the last ten years Pitch has led the way in sports communications, working with some of the world’s best brands and sports properties to deliver industry leading campaigns, such as Betfair’s acclaimed Switching Saddles campaign with Victoria Pendleton. Now is the perfect time to expand our offering into sponsorship strategy and activation.
“We will have an integrated, campaign-led approach to sponsorship, with the aim of bringing brands and rights holders together to form unique partnerships across sport and entertainment. We’re delighted to welcome Gavin Peters to head up the team, and we are actively recruiting further new signings.”
Peters said: “Pitch has an impressive client roster, a talented team, and proven expertise in creating award-winning campaigns that truly resonate with audiences. The introduction of a dedicated partnership division will enable us to be as focused and nimble as a new start-up, but with the benefits of the scale, expertise and experience of Pitch’s many years of great work. We’ll be developing both strategy and activation capabilities, and our aim is to offer clients a different approach to sponsorship.”