Fake news is the biggest challenge facing the media today

The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. Discussing the findings of Cision’s 2018 State of the Media report, both White, who works across Now, Women’s Own, Woman, and Women’s Weekly, and Sean Allen-Moy, account director at W Communications and a… Continue reading Fake news is the biggest challenge facing the media today

Opinion: Why we’re taking a stand with CALM to prevent male suicide

84 spectral sculptures to be hosted on top of ITV HQ as part of groundbreaking campaign against male suicide Campaign Against Living Miserably (CALM) and Harry’s launch ‘Project 84’ to raise awareness of male suicide rates and campaign for prevention Every week, 84 men in the UK die by suicide – one life lost every two hours – and male suicide continues to be the biggest killer of men under 45

Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless you’ve been on a digital detox over the past week, you’ll have probably seen the incredible Project 84 campaign launched by the Campaign Against Living Miserably (CALM)… Continue reading Opinion: Why we’re taking a stand with CALM to prevent male suicide

W to assist with Boxpark Wembley launch

Pop-up mall company Boxpark has appointed W as its retained agency following a competitive pitch. It will help the company to launch new pop-up street food and shopping destination Boxpark Wembley, as well as managing all trade, consumer and lifestyle media relations for Boxpark’s current sites in Shoreditch and Croydon. The agency’s creative launch programme… Continue reading W to assist with Boxpark Wembley launch

Cision webinar to reveal the latest trends in media relations

Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer. That’s why Cision’s first webinar of 2018… Continue reading Cision webinar to reveal the latest trends in media relations

W names former Weber Shandwick strategy chief as its first UK CEO

W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities and develop its offering in areas including data analytics, ROI measurement and channel strategy. He will also work with the board and Mark Perkins, W’s creative director, to… Continue reading W names former Weber Shandwick strategy chief as its first UK CEO

W to launch London’s Hard Rock Hotel

Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch programme will encompass international consumer and lifestyle media relations, trade engagement, talent and influencer activity, digital content and social media. It will run from late… Continue reading W to launch London’s Hard Rock Hotel

W Communications signs Mark Perkins as executive creative director

W has appointed Mark Perkins, the man behind the acclaimed NHS ‘Missing Type’ blood donor campaign, to the newly created role of executive creative director. Perkins (pictured, left) will arrive from MHP Communications where, as creative director, he played a key role in earning more than 75 awards. These include three Cannes Lions, six PR Week… Continue reading W Communications signs Mark Perkins as executive creative director

PR Case Study: W – Is It OK For Guys?

W Communications helped Lynx shake its outdated “lad culture” reputation with this thought-provoking campaign, and generated an impassioned debate about masculinity in modern Britain in the process.  Campaign name: Is It OK For Guys… Client: Lynx Timing:  May 2016 – May 2017 Budget:  £75,001-£100,000 Summary Lynx was a huge brand with a big problem: media… Continue reading PR Case Study: W – Is It OK For Guys?

Surf Air hires W for European expansion

Surf Air Pilatus PC-12/47E photographed on January 6, 2015 from Wolfe Air Aviation Cessna 337.

US company Surf Air, the world’s first all-you-can-fly membership airline, has retained W Communications to publicise its European expansion.   Surf Air’s subscription model gives members access to private airplanes and terminals on scheduled flights. The brand was founded in the US in 2013 and serves 17 destinations from hubs in California and Texas. Its… Continue reading Surf Air hires W for European expansion

W opens “northern powerhouse”

W Communications has acquired Newcastle-based GluePR and renamed it W North, as the agency looks to provide its clients with “a view outside of the London bubble”. Christian Cerisola, GluePR founder, will lead W’s new “northern powerhouse”. W said that the need for a more northerly-focused capability had been growing across the agency’s client base and… Continue reading W opens “northern powerhouse”