The simple “framework” that powers award-winning PR campaigns

Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision webinar. With help from Paul Hender, Cision’s head of insight for EMEA, she outlined a simple measurement framework with the potential to enhance the performance of any earned media… Continue reading The simple “framework” that powers award-winning PR campaigns

Last chance to register for Cision’s AMEC measurement month webinar

Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. Jenny Caven, Slimming World’s head of external affairs, will outline the techniques it used to increase its audience reach 25% and generate 11,000 web sessions in just six weeks. What’s… Continue reading Last chance to register for Cision’s AMEC measurement month webinar

Measurement Month: watch exclusive video from the Gorkana panel event

As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips. Gorkana‘s panel shared their campaign measurement success stories in the video above, which was filmed at the ‘How you can prove success – the real world PR measurement challenge’ panel earlier this week. The… Continue reading Measurement Month: watch exclusive video from the Gorkana panel event

Measurement Month: Sign up for final few places at PR panel event

There’s a few places left at Gorkana‘s elite PR panel event that tackles the challenges associated with real world measurement as part of AMEC’s Measurement Month. The ‘How you can prove success – the real world PR measurement challenge’ event, hosted by Gorkana, will consist of speakers from leading agencies; DeVries SLAM, Bell Pottinger, FleishmanHillard Fishburn and Pitch,… Continue reading Measurement Month: Sign up for final few places at PR panel event

AMEC Measurement Month – Roundtable at Duck&Waffle

 Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the agency world. Over the past decade, measurement has increasingly become an integral component of successful PR. We have felt this acutely, as our measurement programmes have… Continue reading AMEC Measurement Month – Roundtable at Duck&Waffle