As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips.
Gorkana‘s panel shared their campaign measurement success stories in the video above, which was filmed at the ‘How you can prove success – the real world PR measurement challenge’ panel earlier this week.
The event, chaired by Philip Smith, head of news and content at Gorkana, featured panellists: Daisy Pack, associate director at DeVries SLAM, Julia Hipkiss, associate partner at Bell Pottinger, Allison Adams, director, insights & planning at FleishmanHillard Fishburn, Matt Hocken, account director at Pitch and Paul Hender, head of insight at Gorkana.
In the video below, Hender talks about changes in measurement over the last 12 months and why this year’s AMEC Measurement Month is different, following the launch of the Integrated Evaluation Framework, an interactive tool available on AMEC’s website, which was launched earlier this year.
- Gorkana published a White Paper digest on analysis and measurement best practice for Measurement Month in 2016. Download the White Paper here.