Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the… Continue reading Discover how PR can move from evolution to revolution

How to avoid “whiteness” and improve diversity in PR

The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The panel – held in association with the CIPR Greater London Group – discussed research from Dr. Lee Edwards, associate professor in the department of media and… Continue reading How to avoid “whiteness” and improve diversity in PR

LADbible: Young people care about purpose-driven content

“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He highlighted that the social publisher’s younger audience wanted to see purpose-driven stories focused on issues they care about, referencing the title’s Trash Isles campaign. In a session moderated by Hotwire’s global… Continue reading LADbible: Young people care about purpose-driven content

Cision Innovation Lab will provide the science to complement communicators’ art

The Cision Innovation Lab is developing technology to fuel the future of PR and comms, Cision’s, David Barker, president of data solutions and innovation, and Kaila Garrison, VP of marketing strategy and operations, revealed in a special session at CommsCon. Cision’s Innovation Lab, located in both Berlin and New York, will look to incorporate the… Continue reading Cision Innovation Lab will provide the science to complement communicators’ art

Daily Mirror’s Nada Farhoud: The relationship is the most important thing

Taking the time to build and maintain relationships is the key ingredient to successful PR-journalist relations. That was one of the key takeaways from the What journalists want discussion at Cision’s CommsCon. In a panel discussion moderated by Richard Griffiths, director, strategic communications at Ketchum, journalists from national and specialist publications agreed that there have… Continue reading Daily Mirror’s Nada Farhoud: The relationship is the most important thing

KFC’s Jenny Packwood: Fill the vacuum with positive news

No one seeks a crisis, but being ready for one is imperative when disaster strikes, a packed audience was informed during the Crisis killers: a reputation management masterclass session at Cision’s CommsCon. In a panel discussion and presentation led by Tom Ritchie, Cision’s VP GTM EMIA, crisis communications experts considered the dangers of letting the media… Continue reading KFC’s Jenny Packwood: Fill the vacuum with positive news

Storytellers reveal how to develop great campaigns at CommsCon

Creative storytelling was the order of the day at CommsCon, as a quartet of fabulous female storytellers shared their thoughts on how to develop engaging narratives in the day’s opening panel discussion. Chaired by PRWeek editor-in-chief Danny Rogers, the panel featuring Virgin’s head of media relations Tamara Bennett, Adobe’s group manager, EMEA communications, Kelly Bergl,… Continue reading Storytellers reveal how to develop great campaigns at CommsCon

Our key takeaways from CommsCon

We promised that CommsCon would be a day of discussion, insight and debate, and judging by the response we’ve had from our delegates, we are delighted to have lived-up to the billing and are thankful so many of you joined the comms revolution! We’re glad that every session provided some great insights and tips for how… Continue reading Our key takeaways from CommsCon

Sir Craig Oliver: “Tell your own story, or it will be told for you”

Sir Craig Oliver, David Cameron’s former director of politics and communications, gave the keynote speech to an enthralled and packed Hawker House at CommsCon on Tuesday. He provided a fascinating insight into his time in Number 10, his thoughts on what went right and wrong in the Brexit campaign, and the lessons he’s taken from… Continue reading Sir Craig Oliver: “Tell your own story, or it will be told for you”

One day to go until CommsCon

The time has come. A night of fireworks will be followed by a day of revolution at CommsCon tomorrow. Hundreds of comms revolutionists will march on Hawker House to hear how the earned media landscape is changing, the opportunities this evolving landscape presents and ideas they can implement in their 2019 comms strategies. As well… Continue reading One day to go until CommsCon