JustGiving, the UK’s biggest social fundraising platform, has brought in Rooster PR to handle its UK crowdfunding press activity.
Activity will focus on the placement of human interest stories in the national and regional UK media to drive press coverage for the website and its fundraisers.
Rooster’s press office function will include monitoring the news agenda, finding and maximising trending campaigns as well as working on data and stats stories.
Activity has already kicked off, with Rooster working on several stories, including JustGiving’s largest and fastest growing crowdfunding appeal ever, raising over £500,000 in less than 24 hours for 17-year-old British F4 driver Billy Monger, who lost both his lower legs after a high-speed crash.
Other stories include JustGiving’s second largest personal crowdfunding campaign, which raised £736,133 in memory of PC Keith Palmer, following the Westminster attack in March.
Rooster will work with JustGiving’s in-house team, headed up by PR director Rhys Goode.
Goode said: “JustGiving is already known across the UK as the leading charity fundraising platform and we’re aiming to reach similar awareness levels for crowdfunding.
“We’re excited to combine our 15 years’ social giving experience with Rooster’s extensive PR expertise in the crowdfunding arena to position JustGiving as the ‘one stop shop for fundraising’ and to continue to grow the world of giving.”
Rooster MD James Brooke added: “JustGiving is an inspirational company that helps people raise money for a wide range of deserving causes. We’re proud to have been appointed to help them showcase what an incredible impact their crowdfunding pages can make on peoples’ lives. The team has already hit the ground running, working on several heart-wrenching appeals that have touched the heart of the nation.”