P&C PR is handling the PR, on a pro bono basis, for Schools OUT UK, the UK charity behind LGBT History Month, which is currently taking place. The charity is marking the 50th anniversary of the partial decriminalisation of male homosexuality this year.
Schools OUT is a membership-based organisation that began life as The Gay Teachers Association in 1974. Its aim is to make schools and educational institutions safe spaces for lesbian, gay, bisexual and trans (LGBT) communities, from teachers to students.
P&C PR plans to promote the free resources available to educators to enable the ‘usualising’ of LGBT people throughout the curriculum.
In 2005, Schools OUT UK founded LGBT History Month. Every year since, in February, schools, colleges, youth groups and local authorities across the country celebrate the lives and achievements of lesbian, gay, bisexual and trans people – both past and present.
This year’s theme is Citizenship, PSHE and Law, as 2017 marks the 50th anniversary of the partial decriminalisation of male homosexuality. Last year’s theme was Religion, Belief and Philosophy.
P&C PR will also raise the profile of ‘OUTing The Past’, the third National Festival of Lesbian, Gay, Bisexual & Trans History, which started last week (February 4) in Coventry.
It will also develop strategic media campaigns to market Schools OUT UK’s commercial website and magazine, OUTburst, as well as promote the charity’s founder Professor Emeritus Sue Sanders of the Harvey Milk Institute.
Sanders said: “It was apparent from the first meeting between P&C and me that we were both ambitious and passionate about the LGBT community, thus eager to deliver a positive difference.
“At a time when the right is baying at our heels and when homophobic attacks have increased since Brexit by 147%, the importance of ‘Educating OUT’ prejudice, by providing free resources and a national festival of LGBT history is vital.”
Amelia-Eve Warden, CEO of P&C PR, added: “When we discussed the brief with Sue, we certainly believed this is something that we personally and professionally are passionate about. One in four people in the millennial LGBT generation experience hate crimes in the community on a regular basis.
“We believe we can deliver awareness and solutions with the amazing content generated by the charities to push their resources into the media and expose them widely across the country. Securing this account is a great start to an ambitious year for us, so with our recent opening of an LGBT-based internal team, we are looking to secure many more accounts in this space.”
In November, Warden, a former Hotwire employee aged 21, partnered with senior Deloitte associate Bethany Simpson, aged 23, to launch P&C PR, which they claim makes them the UK’s youngest PR agency owners to date.