Pagefield Sport will allow the agency to provide insight, commitment and dedication to its sporting clients, which include the Rafa Nadal Academy by Movistar and Paula Radcliffe. Liam Parker and Oliver Foster, Pagefield’s partner and chief executive respectively, will lead the team.
Perez-Barbadillo will combine his current role as head of comms for tennis player Rafael Nadal with his new position at the agency.
He was previously director of public relations and communications for the Association of Tennis Professionals. He is also the former spokesman for tennis stars Novak Djokovic and Victoria Azarenka and footballers Alessandro del Piero and Esteban Cambiasso.
Foster said: “2018 is another exciting year for the Pagefield family with the creation of our new division, Pagefield Sport. We are already proudly working with some of the biggest names in sport and we’re looking forward to announcing several more in the coming months.”
Perez-Barbadillo added: “When you work with one of the greatest tennis players of all time you expect results and want to work with the best. I am proud to be working with the impressive talent at Pagefield Sport. I am looking forward to working with a range of talented athletes and businesses across the sporting world and working with Pagefield to support Rafa’s academy.”
- Pictured: Rafael Nadal