The campaign aims to drive awareness of the channel, solidify its brand values, differentiate it from its competitors and build connections between its characters and its audience.
To mark the launch of the Cartoonito Club online hub, Munch transformed a Soho gallery into a literal “drawing room” – giving children free rein to colour in their favourite characters on the installation’s walls and furniture.
Celebrity guests including Billie Faiers, star of ITVBe’s The Mummy Diaries, took part in the event and posed for photos against a colouring book-style media wall.
Lizzie Earl, founder and director of Munch, said: “We love flexing our creative muscle at Munch and so relished the opportunity to celebrate the fact that Cartoonito adds colour and fun to people’s homes every day.
“In the past 18 months we have proven we can deliver exceptional results for clients across the entertainment and digital space, and so Cartoonito is a fantastic brand to add to our ever-growing client base.”
- Pictured: Maren Grover (left) and Soraya Bellot-Subar