Managing partner Kirsty Leighton will lead the agency’s team as it showcases the brand’s upcoming collection, drives organic website reach and connects Butterfly Twists with target consumers through media and influencer relations.
Rob Young, head of e-commerce at Butterfly Twists, said: “I was looking for an ambitious, energetic communications team to join us in building brand recognition for Butterfly Twists.
“Milk & Honey PR stood out in the pitching process. Their response to our consumer and corporate brief was right on the mark. We look forward to working closely with Milk & Honey PR to build more awareness of the brand.”
Kirsty Leighton, managing partner of Milk & Honey PR, added: “We’re thrilled to be working with Butterfly Twists. The brand is the perfect addition to our growing client portfolio – an exciting consumer business with ambitious growth.”