Here’s a round-up of the week’s essential PR news, featuring Good Relations’ Lawrence Collis, TechRadar’s Gareth Beavis and tips for securing the best celebrity talent.
The newsroom model is what lets daily news titles work fast to fill their pages with great stories that sell papers. Here’s how you can use it to turn your comms team into a well-oiled content machine.
Abe Smith, Cision’s EMIA president, explores the importance of data-driven insights in earned media and details Cision’s success in delivering valuable insights to its clients.
Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives.
Lawrence Collis, executive director at Good Relations, outlines why the agency uses a newsroom model for everything from news generation to crisis management.
Gareth Beavis, TechRadar’s interim global editor-in-chief, talks about the brand’s 10th anniversary, what tech stories he’s working on in 2018 and being caught out by Pokemon Go.
Brandnation PR and Social has been appointed to handle PR for the launch of Nike Swim. The agency will work with key influencers and media contacts to communicate Nike Swim’s mission to “inspire and innovate in the world of water”.
MissFits Nutrition has appointed K&H Comms to promote its range of protein products. K&H Comms will handle the firm’s consumer and trade press office and oversee special projects and launches throughout the year.
PHA Media has rebranded to The PHA Group. The move is intended to reflect the business’s significant growth and expanded offering.
FleishmanHillard Fishburn has appointed Lyndsay Haywood as director of business development in its London office. She will support new business opportunities across all of the agency’s practices.
Sam Gavin has also joined Grayling as a senior account manager. Gavin is a technology specialist who has worked with clients including Ban & Olufsen and Freeview.
Clementine Communications has appointed Victoria Johns as senior PR director. She joins the agency from Bacchus and has over 12 year’s experience working with consumer brands.
Lifestyle comms agency Purple Entertainment has hired Claire Coulton as its new senior PR.
The PRCA has launched its Best Practice Guidelines for Recruiters initiative, to facilitate a sense of security, trust and understanding for all parties involved in the PR recruitment process. All PRCA Recruiters’ Forum members have signed up to these guidelines.