PR News in Brief

This week’s PR news in brief (26-29 March)

Here’s a round-up of the week’s essential PR news and features, including an interview with Forbes Europe’s Alex Wood, Cision’s EMIA present Abe Smith’s involvement in a keynote AMEC debate and the new communications director at Conde Nast.

Thought leadership

Paul Hender, Cision’s head of insight, outlines how the best charities use measurement to maximise the impact and efficiency of their comms activities.

Former marketer Meg Dibb-Fuller, now senior client executive at Milk and Honey PR, lists the key differences she has encountered between the two disciplines since moving into public relations.

Abe Smith, president, Cision EMIA, will present his views on the future of earned media measurement at a keynote session at the 2018 AMEC Summit in Barcelona.


Alex Wood, European editor at Forbes and founder of The Memo, explains why the magazine giant bought the site, how the its content will evolve and his favourite Memo story.

Account wins

Hostel booking platform Hostelworld has appointed Hotwire as its retained global agency following a three-way pitch. The agency will develop and launch integrated creative to raise awareness of the company with consumers.

Visit Baltimore has appointed Hills Balfour to manage its UK trade relations, consumer marketing and PR strategy.

The Youth Sport Trust has appointed Stand Agency to create a social and content focused comms campaign for its School Games programme.

Hat Trick Productions has appointed KPPR to handle publicity for Have I Got News For You ahead of the programme’s return this spring.

Independent wrestling company PROGRESS Wrestling has appointed Calacus to help promote its events, including a show at the SSE Arena in Wembley in September which will be the biggest independent wrestling event in the UK for more than 30 years.

JD Sports-owned Two Squared Sales Agency has appointed Brandnation to handle PR and influencer programmes for its Cortica, Marshall Artist, Android Homme and Creative Recreation brands.

Mortons Dairies has selected Sugar PR to oversee its #PintsForThePlanet campaign, which aims to encourage people in Liverpool, Chester and the Wirral to sign up to its milk deliveries.

Agency news

Former journalists Gordon Smith and Krystin Arneson have launched KOG, a specialist agency aimed at building relationships between the LGBTQ+ community and tourism destinations and organisations.

Superdream has acquired Midlands-based film production company HIPSTER in order to bring film production in-house to better respond to client demands for film and video content.

People news

Conde Nast Britain has appointed Emily Hallie as communications director. Emma Kelleher has also joined the magazine giant’s press office as acting deputy publicity director.

Weber Shandwick has hired Patricia McDonald, Isobar’s former chief strategy officer, as its UK MD of strategy and insights.

Missive has hired Louisa Merrett as director. She will oversee client relationships for the agency’s growing roster of fintech accounts.

Specialist infrastructure, property and built environment specialist Copper has appointed Ben Heatley as director to support the company’s continued growth.

Piers Eady, a former Daily Mirror deputy news editor, has joined 4media Group as head of news to lead its print and online offering.

Global entertainment agency PMK•BNC has appointed Naomi Ticehurst as head of influencer marketing in the UK.

PR and events agency The Tonic Communications has made a number of hires and promotions. The agency has appointed Lucy Budge as PR account manager, Harley Young as events manager and Helen Cummings as PR account executive. Emily Kirk has been promoted from to trainee PR account executive after working as an intern at the agency.

Social enterprise comms firm Campaign Collective has hired Charles Heymann, Louise Akers and Laura Jane Hicks as new team members.

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