The agency will work with influencers and young people in order to encourage 14-16 year olds to be more active and get involved with School Games activities.
The campaign will look to test innovative ways to reach and encourage young people to get active on their own terms, by challenging both themselves and peers to improve their fitness.
Laura Oliphant, MD of Stand Agency said: “We’re really pleased to partner with Youth Sport Trust on this important campaign. Although we are asking young people to get off their phones and be more active, we can’t ignore the power social media has in influencing them. This gives us the opportunity to seek out the power of sport in the digital world.”
Glen Harrington, School Games communications officer at the Youth Sport Trust, added: “Working with Stand Agency to develop innovative ways to talk to young people comes at an exciting time in the digital age.
“It’s a great step to ensure we’re leading the conversations around young people’s health and wellbeing, and we’d like to see what this project can teach us about interacting with them online.”