Munch has been appointed to handle the PR for forthcoming BBC Three comedy series Miss Holland and raise the profile of the show’s central character.
Miss Holland’s creator, Dutch comedian Eline Van Der Velden, previously worked with Munch during her time as MD at influencer content platform Makers Channel.
The agency used bespoke Miss Holland content as part of a campaign to hijack the Brexit news agenda and launch Makers Channel in the UK last year.
The six-part series will air in March and will follow satirical beauty pageant queen Miss Holland as she learns about British culture.
“We really wanted Munch on board after the agency’s outstanding work building a genuine audience of short-form content fans last year,” said Van Der Velden. “We’re excited to work together again to take the character out there into the world once more.”
Lizzie Earl, founder and director of Munch, added: “The team has already been sniggering at their desks swatting up on the Miss Holland series, so we’re looking forward to launching it.
“We generated thousands upon thousands of views for similar comedy and influencer content when launching Makers Channel with Van Der Velden last year. So, we’re looking forward to a similar success story for Miss Holland’s new BBC Three series.”