The integrated agency was tasked with officially launching the foundation, including the creation of a new brand identity, narrative, tone of voice and all supporting collateral.
Zest PR will deliver a VIP and media launch event for the charity on Tuesday, 7 November, at Tower Hill Memorial in Trinity Square, London.
Belinda Collins, group managing director at Zest, said: “We were over the moon to be selected to deliver marketing and PR for the launch of such an internationally significant charity and incredibly worthy cause.
“We had a lot to deliver in a short timeframe and worked closely with the client, fully immersing ourselves in their vision and values to make sure we nailed the brief, and got the tone of such a sensitive and meaningful project just right.”
Liz Woodfield, director of information and communications at the Common Wealth War Graves Commission, added: “The Commonwealth War Graves Foundation will play a key role in preserving the memory of those who gave their lives in two world wars – so we had to get the launch, branding and messaging just right.
“We wanted an agency that could work alongside our professional in-house team to deliver a campaign that would have impact, would excite and yet build on our core values and reputation.
“From the outset, the Zest team understood our needs and delivered a creative solution which excited us and energised the launch.”