Good Relations PR has appointed Sophie Taylor-Roberts as executive director, tasked with setting up the agency’s Health and Wellbeing practice.
Taylor-Roberts will oversee all aspects of its health and wellbeing offer – ranging from nutrition to prescription treatments – with emphasis on influencing and changing consumer behaviour. The practice will combine consumer thinking, content generation and influencer engagement with in-depth healthcare knowledge.
She joins from the Red Consultancy, where she was managing director of its health practice and delivered campaigns for healthcare leaders including Pfizer, Sanofi, Boots and Janssen.
Taylor-Roberts said: “Health and wellbeing has relevance to everyone and with the continuing drive towards self-care and self-empowerment in healthcare, there is an ever growing demand for high-quality, content-led communications that help educate, engage and motivate audiences on issues related to health.
“I’m looking forward to driving the Good Relations practice into a fascinating and flourishing market, and can’t wait to get going.”
Richard Moss, CEO at Good Relations, added: “Sophie is hugely respected in her field with a wide range of experience. We’re delighted to have her on board to lead the charge with our health & wellbeing practice.”