Clarity PR has appointed Alex Birch as director of client services.
Birch will oversee client delivery across Clarity’s B2B and consumer accounts to maintain client satisfaction across the UK. Her role will also include working with the agency’s senior management to further develop its portfolio.
She was previously head of startups and fast growth at Albion Drive and has worked for a number of agencies including Weber Shandwick and Peppermint Soda.
Sara Collinge, managing director of Clarity’s UK office, said: “Alex’s experience is a perfect fit for us and our scale-up clients. As we move towards our five year anniversary next year, Alex will be an integral part of taking the UK business forward into the next phase of our growth.”
Birch added: “Clarity is an immensely exciting agency with bold aspirations to become the partner of choice for the newest and most innovative technology leaders around. It’s an exciting prospect to support the team through its next phase of growth.
“I’m looking forward to building the client experience even further and helping to grow the creative and strategic offering of the business.”