HROC, which is based in Birmingham will handle all PR, social media, creative services and other comms activity for the food supplier. The brief focuses on digital and social comms, new product launches and the company’s corporate PR.
Marie Carter, HROC’s consumer PR and social media director, and Greville Kartz, MD of creative services, will lead the account.
Carter said: “Winning Kanes Foods is fantastic and we are really looking forward to launching the new products in 2018. Targeting the FMCG sector is all part of our ongoing strategy to extend our consumer offering and part of our overall growth strategy which has seen us recruitment five new team members in the last six months.”
Tony Walsh, marketing controller at Kanes Foods, added: “We were looking for an agency that was innovative, could take us on a strategic journey from creation to product launch and had a vast understanding of the route to market.
“HROC presented us with a robust, creative and strategically aligned proposal, which not only targeted our audience but also focused on providing a strong return on investment in delivering our business objectives.”
- Pictured: The HROC and Kanes Foods teams