Golin has appointed Jonny Bentwood as its global head of data and analytics.
Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will work with its data and analytics, digital and research experts to bring new global tools, technology and intellectual property to the business.
He was previously chief innovation officer at Edelman Intelligence and will play a key leadership role in the company’s Explorer structure, which comprises experts in research, analytics and planning.
Hughes said: “Progressive clients are demanding insights steeped in data, creative built upon sophisticated research and the business impact of every idea proven. Our industry has always been a mixture of art and science, but getting the science piece right has never been more critical. Jonny truly is a rocket scientist and his mission is to fuse new tools, thinking and data with great creative.”
Bentwood added: “I am a firm believer that data powers creative. Gone are the days of making decisions around client programs based purely on instinct.
“Golin understands the shift that has taken – and continues to take – place in our industry and is committed to investing in growing this expertise. I’m excited to work with the talented team already in place and to help grow this important piece of the business.”