Opinion: Communicators must help promote health data sharing

Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits patients. Stories about data and how it is used or abused are consistently in the media. Big technology companies are being held to account over the security of data, whilst we,… Continue reading Opinion: Communicators must help promote health data sharing

Opinion: How creatives can stand out in a data-driven world

John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR campaigns with cut-through. “I’m more of a creative scientist than just a creative”. This was a phrase I overheard being belched out at a recent industry… Continue reading Opinion: How creatives can stand out in a data-driven world

How to map data to storytelling

Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A joint survey of 400 global communicators by Cision and PRWeek found that nearly 70% believe that they do not have enough data or analytics to properly attribute how… Continue reading How to map data to storytelling

Jonny Bentwood joins Golin as head of data and analytics

Golin has appointed Jonny Bentwood as its global head of data and analytics. Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will work with its data and analytics, digital and research experts to bring new global tools, technology and intellectual property to the business. He was previously chief innovation… Continue reading Jonny Bentwood joins Golin as head of data and analytics

#SMW16: How brands stay true to their audiences

How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that question. While the discussion itself wasn’t brimming with ideas, it did toss out a few points to explore further. Staying ‘true’ to your audience obviously necessitates… Continue reading #SMW16: How brands stay true to their audiences

H+K London boosts data analytics offer

Hill+Knowlton Strategies (H+K) London has hired The Social Partners’ Vinay Chhana and Ebiquity’s Thomas Jackson to bolster its data capabilities. Chhana joins as a data consultant and takes responsibility for H+K’s measurement and use of data. He has some seven years’ experience in data analysis, working for clients such as Allianz, Avis and Iconic Funds. In… Continue reading H+K London boosts data analytics offer