The agency has been briefed to create an eye-catching stand and integrated activation programme to create awareness of Fairmont’s hotel bars, positioning them as authorities in hospitality cocktails.
The campaign will introduce Fairmont “tastemakers” Erik Lorincz, Nader Chabaane and Grant Sceney and their brand new cocktail menu – inspired by six of the chain’s finest bars around the world.
“Mercieca was shortlisted because of the work we’ve seen it deliver for the Tia Maria + Coffee Project,” said Ralitza Iordanova, AccorHotel’s director, global partnerships, luxury brands. “We’re really excited to be working with the team to deliver integrated solutions – starting with London Cocktail Week!”
Gemma Oakes, director at Mercieca, added: “We’re really thrilled to be working with the team at Fairmont Hotels & Resorts. Our creative and production teams have delivered a stunning pop-up experience, and we’re looking forward to hosting media and influencers across the next few days.”
London Cocktail Week runs from 2-8 October.
- Pictured: Erik Lorincz