Over the next 12 months, Yorkshire Water and Zeal will combine social listening software with an analysis of how users experience of the company’s website to get a detailed picture of how much influence Yorkshire Water has in the local area.
Zeal will implement a digital marketing strategy that includes SEO, online reputation management, content marketing, social media monitoring and community management.
The appointment comes after a series of in-depth customer research projects, which have prompted Yorkshire Water to begin monitoring public perceptions of the company.
“We are very excited to have appointed Zeal as our new digital communications partner,” said Daniel Trindade, digital communications manager at Yorkshire Water. “We are very much looking forward to developing and delivering our digital communications strategy with the Zeal team.”
Jane Rutter, Zeal managing director, added: “We are thrilled to be working with such a well-known Yorkshire brand as Yorkshire Water and can’t wait to get started.”