Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week.
Earned Media Rising
Cision has partnered with PR Week to launch Earned Media Rising – a microsite packed with exclusive content to help communicators get the most out of their earned media programmes:
- Jim Lin, Ketchum’s SVP, creative director, looks at how authenticity can make or break an influencer programme.
- Catherine Hernandez-Blades, senior vice president at Aflac, reveals how to make earned media measurement easier in five simple steps.
- Mark Nardone, executive vice president at PAN Communications, outlines how to boost earned media reach with marketing automation.
- Take the ‘What social archetype are you?’ quiz to discover how your social media usage compares with the rest of the comms industry.
Email newsletter Jack’s Flight Club, which notifies subscribers of cheap flights and “airline mistake fares”, has appointed travel specialist Turtle PR to maximise its brand exposure in the UK and global media, following a three-way pitch.
The Romans has appointed Lucy McGettigan, the former Frank associate director, as associate director within its consumer lifestyle offering.
Good Relations has appointed Maud Rousseau as a director within its property team, to lead and develop the agency’s property marketing practice.
Redleaf Communications has promoted Vanessa Chance to director in the company’s professional and financial services team.
Roof window manufacturer VELUX has appointed Lewis Rogers as its first UK and Ireland public affairs advisor.