The campaign launches in October and will encourage people across the Midlands and central London to consider taking a Bupa health assessment via radio advertising, direct mail and digital assets.
“One completely understood the campaign requirements and replied to our brief with an insight-driven and creative approach,” said Suzanne Aspden, head of consumer marketing at Bupa. “We were impressed by the team’s enthusiasm, knowledge and experience and we’re waiting with anticipation to assess the results the activity delivers.”
Will English, client services director at One, added: “Bupa is a nationally-renowned organisation, so we were thrilled to have been appointed to deliver this project.
“Bupa complemented us on the time and effort we’d taken to understand the customer and the consideration we had given to the strategy. This enabled us to develop creative which is emotive and encourages people to take action without scaremongering.”
- Pictured: Will English