Global PR firm Grayling has hired Andrew Ferguson as a creative director.
Ferguson joins the company after five years at consumer PR agency Unity and, more recently, Ketchum.
One of Grayling’s clients is Marks & Spencer, on which Ferguson worked while he was at Unity. He will spearhead the account creatively with support from Grayling’s brand, tech and public-sector teams.
Sarah Scholefield, Grayling UK CEO, said: “Andrew’s hire represents our ambition to accelerate our creative culture at Grayling. He’s worked at very progressive agencies, such Naked, Amplify and leading fashion PR business, Purple, and we aim to benefit from his broad cultural canon – in both existing client work and in our new business endeavours.
“Beyond this, we’ve hired Andrew because we want to interrogate perceived ideas within the agency and become more challenging in the process.”