Markettiers will act as an extension to the United Utilities’ digital newsroom. The newsroom is designed to ensure customers are kept up-to-speed with developments taking place within the organisation – and Markettiers will be responsible for media relations across TV, radio, online, digital and social output.
Sean Robinson, head of news at United Utilities, said: “Markettiers are a great addition to our multimedia operation. Our digital news team are already responding to incidents across the North West by keeping customers informed with news packages and features across our own platforms.
“They also provide high-quality content to media outlets, including TV, Radio and Online. Markettiers will now help us to get the best out of existing activities.”
Markettiers general manager Josh Wheeler, said: “We are delighted to be working alongside United Utilities helping to boost the capabilities of their digital newsroom – ensuring broadcast is at the heart of what we do. Collectively, we have some exciting plans which will help further cement their position in the North West and beyond”.