Skout to handle Miele’s B2B comms

White goods manufacturer Miele has appointed Skout to handle its UK B2B integrated comms brief, which will feature a series of PR, digital marketing and social media campaigns.

The agency will use a “natural storytelling” approach to offer the media stories promoting the benefits of Miele’s products, as well as reinforcing the company’s quality standards.

Skout is also tasked with promoting the quality and experience of the brand’s accredited partner network, a vital aspect of its business success in the UK.

Rob Skinner, MD of Skout, said: “We are absolutely delighted to welcome such an established, international brand to our client list.

“Alongside gaining affiliation to a brand synonymous with quality we are equally excited to be working with the marketing team and in alliance with its other B2B agencies in other disciplines including media buying, telemarketing, brand, video and direct marketing.”

Pictured: Rob Skinner