Smarts will deliver integrated communications campaigns, influencer outreach and media relations to position the five-star venue as the luxury option on London’s South Bank, following its renovation in 2016.
“We wanted a fearless agency to help us re-energise and show off one of the best located hotels in London,” said Govert Deketh, London Marriott Hotel County Hall’s general manager. “Smarts’ fresh, creative vision really brought to life our ambition to be the luxury option on the South Bank.”
Helen Rainford, Smarts Communicate managing partner, added: “Our work is set to reflect Marriott Hotel’s wider brand transformation and we can’t wait to be a part of it. We love coming up with brave campaigns for well-loved brands, so watch this space.”