Empire Bespoke Foods has appointed Clarion Communications to oversee the UK consumer PR for pickled cucumber brand Mrs Elswood.
The two month contract starts immediately, with Clarion working on a campaign to promote Mrs Elswood as one of the official partners of National Picnic Week 2017 which runs from 17th – 23rd June.
Rebecca Wainwright, associate director at Clarion Communications, said: “We are thrilled to be working with Empire Bespoke Foods and hope to deliver a fantastic creative campaign which will help drive purchase of Mrs Elswood Pickled Cucumbers over the summer months.”
Marion Lebreton, brand manager at Empire Bespoke Foods, said: “We were delighted with Clarion’s proposal which not only makes the most of our partnership with National Picnic Week 2017, but highlights the versatility of our pickled cucumbers for al fresco eating all through Summer and Autumn.
“The campaign, targeting print and digital media, will complement a national broadcast and print campaign run by National Picnic Week, which includes nationwide competitions to win Mrs Elswood picnic hampers.”