The launches coincide with ctn group’s 25th anniversary and have been based on comprehensive industry and client research. ctn worked with research group Populus to gain an in-depth understanding of the communications landscape of the future and client needs.
Stephen Watson, Founder and CEO, ctn group said: “I’m so proud of my team and everyone who has been part of the ctn family for the past 25 years. Every industry has been or is being disrupted. The communications industry is no exception.
“With more content and channels than ever before leaders and brands need to challenge convention to connect with people. They need expansive thinking and they need to be bold, brave and honest. By creating two new brands – Embolden and The Leadership Agency – we can provide two distinct propositions each with unrivalled talent to help make our clients communications ambitions a reality.”
Recently, Embolden made two hires in its team of creators, innovators and producers.
Jay Short joins the company as strategy director having previously worked at pioneering virtual and augmented reality brand experiences company Inition.
Ho Raven joins the agency as head of digital having worked in-house at KPMG and at JWT.