M&C Saatchi Sport & Entertainment has today opened a new Los Angeles office, and brought in Golin’s Corey Langworthy to lead the new offer as MD.
M&C Saatchi Sport & Entertainment says the new office follows strong business performance from the agency in 2016, as well as “growing needs in the US market”.
The LA office will provide industry insight and creative solutions across sports and entertainment sponsorship and activation, experiential, PR, content creation and social media.
Consumer PR specialist Corey Langworthy will manage the LA office.
Coming to M&C Saatchi Sport & Entertainment from global PR agency Golin, Langworthy brings a wealth of consumer, entertainment and sports-related experience from his time leading programmes on behalf of Procter & Gamble, Toyota, Shell Oil, Frito-Lay and Wells Fargo.
Steve Martin, global CEO of M&C Saatchi Sport & Entertainment, said: “As the media universe becomes more fractured and brands find it increasingly difficult to reach their key audiences, they’ll turn to the thing consumers won’t walk away from – the things they love.
“We’re seeing enormous interest from companies looking to deepen their consumer relationships and express their shared passion and support for the sports and entertainment people care about most. Adding an office in the lifestyle capital of the world is a huge step for us and we can’t wait to help more brands creatively engage the public around their marketing investments.”
Langworthy added: “Growing up in Los Angeles, you naturally associate sports and entertainment with the Southern California lifestyle. Los Angeles is home to a fit, active population and more professional teams, action sports brands and entertainment powerhouses than any place on Earth. We can’t wait to showcase our award-winning creative and deliver amazing experiences to fans and clients alike.”
The agency also has an office in the US in New York. Other office locations include London, Berlin and Sydney.