WE Communications has founded The PLUS Network, a group of six independent specialist agencies looking to “solve modern day marketing, policy and communications challenges”.
Working together under one brand they will deliver integrated capabilities that span the entire media ecosystem, including paid, owned, earned, social, experiential and search.
The PLUS Network members say they can answer the brief in any combination of agencies best suited for the opportunity, and are already working with a range of brands, including global blue-chip companies across technology, consumer and health sectors.
Melissa Waggener Zorkin, CEO and founder of WE Communications, said: “To accelerate a brand story today nimbleness is critical, as is the right set of experts who can set ground breaking ideas into motion across an ever expanding media ecosystem. Unlike traditional agency network models, The PLUS Network is a unified proposition that puts client needs first – not leadership, whose main concern is the next quarterly profit target.”
Fredrik Lofthagen, CEO at Interel, added: “Effective marketing today cannot be divorced from the policy environment no matter where a company operate. Joining forces with the five PLUS Network firms creates a powerful value proposition to our clients for engaging their customers smartly with an understanding of the nuances of our issues-driven world.”
Aaron Petras, vice president of WE’s agency and partner strategy and managing director of The PLUS Network, commented: “We are incredibly excited about what we can do together with clients under this new revolutionary model. Our PLUS Network partnerships deliver a new way to problem solve modern day marketing, policy and communications challenges – unencumbered and with the client at the centre.”