Sports PR consultancy Calacus has been appointed by SpottoCash to launch its new weekly ‘spot-the-ball’ football competition with former England and Arsenal goalkeeper David Seaman.
SpottoCash is a game of skill with a panel of experts deciding live and online where they believe the centre of the ball should be in a photograph of a recent football match. The weekly winner will win a cash prize of £10,000.
Calacus has been briefed to create a consumer-facing campaign to promote brand awareness for SpottoCash’s competitions within lifestyle, consumer and sports sectors when the competition officially launches on 29 May.
Reece Campbell, head of operations at SpottoCash, said: “We’re really excited to be launching SpottoCash at a time when gaming is becoming an integral part of football culture. Calacus has some great contacts in the media and we’ve got some great plans together to build our gaming community.”
Calacus MD David Alexander added: “Spot-the-ball was always a favourite at home when I was a boy and SpottoCash has identified a real gap in the gaming market by bringing it back for the digital age. Let’s be honest, if anyone can spot a ball, it’s David Seaman, one of the greatest goalkeepers of the modern era.”