Audible, a retailer, distributor and publisher of audiobooks and spoken word programmes, has brought in PrettyGreen as its retained consumer PR and events consultancy.
Audible, which is owned by Amazon, includes more than 200,000 audio programmes from audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, as well as business information providers.
PrettyGreen has been briefed to oversee all of Audible’s consumer PR brand activity, and will work alongside Midas PR, which will continue to handle its trade and literary press.
The agency’s activity has already started with the launch of Alien: River of Pain – “a first of its kind experience” – where Audible beamed the new audio drama into space at a first-listen event at the Royal Observatory in Greenwich’s planetarium ahead of the audio drama’s release last week.
Emma Grace, joint MD at PrettyGreen, said: “We have an incredible opportunity to position Audible as a leading player in the entertainment category, building brand fame around its rich content. Audible have a fresh thinking and curious approach to comms and we are looking forward to working together.”