Wagamama hires Talker Tailor Trouble Maker as it celebrates 25th birthday

Creative comms shop Talker Tailor Trouble Maker has been named as the newly-appointed UK consumer PR agency for pan-Asian restaurant brand Wagamama, which celebrates it 25th anniversary this year.

Talker Tailor Trouble Maker’s Gary Wheeldon (left) and Steve Strickland (right)

The agency, which won the account following a competitive pitch, will cover restaurant launches, including Wagamama’s new flagship sites in Edinburgh and London, and various seasonal campaigns.

Wagamama has also tasked Talker Tailor Trouble Maker with wider brand comms activity, as the restaurant, which celebrates its 25th birthday this year, looks to engage “gen Z” more deeply through “cool content and influencer partnerships.”

Joss Byone, head of brand at Wagamama, said: “I look forward to working with Talker Tailor Trouble Maker as we continue our expansion throughout the UK. They are helping us on our journey to become a global iconic brand.

“The team demonstrates real passion for our brand, constantly sharing new creative ideas and concepts to keep us top of mind with customers old and new.  They also get the complexity of a pioneering business like ours.”

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