Unity has won its first health and fitness client – STRONG by Zumba, a music-led fitness programme that combines HIIT (high-intensity interval training), bodyweight exercises and strength training.
The agency has won a six-figure brief to create campaigns to engage consumers, influencers, trade and stakeholders.
Unity was specifically hired for its “personal connections with influencers”, which has already seen the team enlist Madonna’s ex-personal trainer, Josh Holland, to support its launch.
Dave Sibley, MD for Zumba Fitness Europe, said: “We’re excited to be working with Unity to amplify the launch of a great new addition to our offering.
“As soon as we met the team at Unity, we saw not only great creativity, but a genuine passion for the brand. We’re looking forward to seeing what we can achieve together with the help of Unity’s consumer brand and influencer engagement experience.”
Katy Stolliday, director at Unity, added: “As a self-confessed gym addict, STRONG by Zumba is the dream client. Although this may be our first fitness brand, it has the hallmarks of a great Unity campaign – with a mixture of a creative PR programme to land the brand in contemporary culture and a targeted influencer engagement programme that will help deliver ‘on trend’ status.”