Ruder Finn has launched Bloom Health, a new speciality practice focused exclusively on healthtech.
Nicole Pariser, the former director of global PR for Medidata, will support the new practice as senior vice president of health technology.
Bloom Health is a part of Bloom, Ruder Finn’s incubator transmedia agency, which launched in March 2016.
The new practice will support companies at “the intersection of science, healthcare and technology”. It will encompass both B2B and consumer communications to help businesses navigate the highly sensitive and regulated healthcare sector.
Kathy Bloomgarden, CEO at Ruder Finn, said: “The unprecedented convergence is creating new opportunities for patients. With Bloom Health, we’re building a nimble, entrepreneurial team with first-hand experience in dealing with the nuances of both healthcare and technology.”
Pariser joins Bloom from Medidata, the clinical research company, where she was director of global public relations. Prior to that, Pariser worked in corporate communications, managing both internal and external programs, at inVentiv Health, Goldman Sachs and Pfizer.
Pariser added: “Advances in technology and the ability to turn data into actionable insights are enabling more quantitative and continuous measures of people’s health, bringing us closer to the promise of digital medicine. However, to realise this promise, new technologies must be integrated into highly-regulated healthcare processes, a complex undertaking that requires scientific rigor, time and, often, a significant shift in strategy and structure.
“At Bloom, we understand these unique challenges and opportunities, and we’re excited to partner with established and emerging healthtech leaders to tell the stories behind the incredible innovations and life-changing benefits that new technologies deliver, while helping to grow a commercial market around them.”