As part of the joint effort, Weber Shandwick clients will have the opportunity to gain access to pre-viral social media content that is surfaced by Storyful with the same speed and accuracy that it has been delivering to leading newsrooms, including Buzzfeed, The Wall Street Journal, The New York Times, Vice and others.
Storyful’s content-mining technology and insights from its global team of former journalists combined with Weber Shandwick’s expertise in content strategy and communications will provide marketers and communicators with a new service for fine-tuning social strategy, managing risk and informing content programs.
The companies are also co-developing a custom reporting module to make it easier for marketers to take action after receiving Storyful data and insights. This service will be exclusive to Weber Shandwick clients.
In addition to informing campaigns and communications programs, this partnership will aim to help organisations more rapidly adapt to the evolution of consumer interaction with news and branded content.
Rahul Chopra, CEO at Storyful, said: “Social media has fundamentally redefined how news, marketing and communications professional do their job and how audiences consume content. For the last seven years, Storyful has built the technology and expertise that modern storytellers have come to rely on to report the news, create innovative advertising solutions and mitigate risk in real-time.
“Our global team of journalists process billions of data points a day to find the insights and content that drive strategy and content creation for our partners. Weber Shandwick’s global scale and innovative approach to communications makes them an ideal partner to harness our capabilities and expand our best-in-class solutions to organisations and brands around the world.”