The founders of nutrition business Pollen + Grace has brought in Hope&Glory to help build the brand after securing new retail distribution.
London-based Pollen + Grace was started by Stephanie Johnson and Kristina Komlosiova in 2015. Having worked in the events industry, the idea for the business was came from a frustration at the lack of healthy “free-from” options available on the high street.
Pollen + Grace includes a range of breakfast pots, salads, baked snacks and raw treats, which can be bought through its own website, a catering service and in retailers including Harrods, Selfridges, Planet Organic and Sourced Market as well as boutique gyms and independent health stores.
Hope&Glory associate director Charlie Mulock, who will report to Johnson and Komlosiova, will lead the account.
Johnson said: “We wanted an agency partner that would bring scale to our PR but which still felt small enough to care about a growing brand like ours. Hope&Glory combined the strategic insight, depth of contacts and passion for our business that we were looking for. We’re excited about what we can achieve together as a team.”
Mulock added: “Pollen + Grace is a phenomenal challenger brand with a huge opportunity to grow alongside the wellness trend. As people are taking a far greater interest in the food they eat and in their health, the brand is poised to become a household name beyond its current community of fans. We’re excited about where we can help it get to and to grow with it.”