Fourtold has appointed Adam Powell as MD with a brief to drive UK growth and build on the consultancy’s rapid expansion in Brussels.
Powell was formerly head of corporate and public affairs at Ogilvy PR. He was also previously a partner at Bell Pottinger, principal press officer at the CBI and a local and national newspaper journalist.
Fourtold is an independent consultancy which offers “integrated corporate brand reputation and change communications”.
It works with clients including United Biscuits, Monsanto, Bayer, Viridor and European Crop Protection Association (ECPA) and The European Bank for Reconstruction and Development. In 2016, Fourtold won the ‘Best In-house Agency Collaboration’ award at the European Public Affairs Awards for its work with ECPA.
Powell said: “The reputation and wider communications challenges facing brands, both internally and externally, are greater than ever with the social, technological and political disruption of the moment.
“Fourtold is a young and agile business differentiated by its team of senior globally-experienced practitioners who personally work with clients to help address their individual needs, with a conscious distinction to be better than and different to the impersonal big agency experience.
“I’m delighted to join the team and add my experience, skills and connections working for international clients in global agencies to further fuel Fourtold’s growth in the UK.”
Debbie Parriss, managing partner at Fourtold, added: “I’m delighted Adam is joining Fourtold and am confident he will help Fourtold continue its growth as a premium consultancy able to help clients with the complex issues and challenges they face.”