Sony has appointed Fever as its retained UK PR agency to manage its smartphone and IoT products, following a competitive pitch.
The appointment will see Fever work across Sony’s Xperia range. The agency’s remit includes press office and integrated brand campaigns.
Fever will work as part of Sony’s retained UK agency collective, working alongside Mediacom, Hey Human and Haygarth on the launch of the XZ Premium and the Xperia Touch, which were unveiled at MWC in Barcelona.
Paul Lucas, Fever board director, will lead the account.
Matt Beavis, head of PR, social media and sponsorships, UK & Ireland, said: “Fever are joining us at an incredibly exciting time. Sony is once again at the forefront of innovation, bringing 4K HDR and super slow motion camera functionality to smartphones and creating projection technology that turns any surface into a touch screen with the release of the Xperia Touch.
“We’re really excited about implementing some of Fever’s pitch winning creative ideas over the coming months to help amplify the retail launch of these innovations.”
Lucas added: “From the release of the Walkman phone to the first camera phone with a flash and waterproofing smartphones, Sony has always challenged convention. One mobile phone campaign often looks like another and we will be harnessing Sony’s historic challenger mentality to create stand out as we look to bring Xperia’s innovation story to the fore.”