Stuart Branch, group human resources director at Weetabix, said: “Weetabix is a much loved British brand, and Mercieca demonstrated throughout the pitch process its experience and knowledge of food and drink, coupled with an uncomplicated strategic approach.
“We need an agency that can help us integrate and step-change our PR to both external and internal audiences, whilst also delivering our trade messaging through creative advertising. Mercieca fits the bill perfectly.”
Gemma Oakes, PR director at Mercieca, added: “We’re delighted to be working with Weetabix. Our team’s passion for food and drink and ability to tailor PR and advertising campaigns for different audiences makes for a brilliant partnership with Weetabix. Activity is already underway.”