Lapithus Hotels Management UK was formed in 2015 to focus on managing the operation of mid and upscale hotels, under global brands Crowne Plaza and Holiday Inn on behalf of InterContinental Hotels Group (IHG).
LHM UK manages a portfolio of eight greater London hotels and 13 hotels in the provinces.
Mason Williams’ hospitality division has been briefed to manage the PR for each hotel and support the group’s investment into the 21 hotels.
Activity will run out of Mason Williams’ offices in Manchester and London.
Brett Arscott, director of sales and marketing at LHM UK, said: “We were impressed by Mason Williams’ understanding of the hospitality sector and our specific needs.
“They have decades of experience of working with individual hotels in the UK and internationally as well as with some of the biggest hotel brands and groups in the world. It was that knowledge and passion for the industry that made them stand out as our future PR partners.”
Sarah Wilson, director at Mason Williams, added: “We are thrilled to be working with LHM UK as they embark on an exciting journey to transform their hotels. With a portfolio of excellent Holiday Inn and Crowne Plaza hotels in London across the UK they are an exciting business and we are proud to be working with them.”