SKV Communications has been chosen to provide PR and comms support for Linco Care, a Manchester-based manufacturer of sun and skincare products.
Founded in 1979, Linco Care is a family-run skincare business, which includes high-street brands Calypso and Re-Gen.
SKV has been briefed to launch Restora, Linco Care’s new haircare brand, which has been three years in development and will be sold online.
The first event to promote Restora was held in Manchester with celebrity hairdresser Nicky Oliver who demonstrated its benefits to bloggers and the media at his salon.
Ongoing activity will include a range of experiential activity, social media, blogger outreach and media relations.
Ken Beck, senior sales manager at Linco Care, said: “2017 is a huge year for us and we wanted to find an agency that could work with us and realise our ambitions.
“We were impressed with the ideas put forward by SKV, their contacts across the media and their creative approach to working with our business and our many product lines.”
SKV director Geraldine Vesey added: “With so many sun protection lines in their Calypso range there will be a product for everyone to use. We will be focusing activity on the Once a Day products, which will be targeted at families with school-age children.
“We are planning now for the hotter months and are promoting Re-Gen and the brand new Restora lines to the consumer market all year round.”