Monarch, Britain’s oldest surviving airline brand, has handed a six-figure PR brief to creative comms agency Tin Man following a four-way pitch.
The holiday company, which works under its ‘Our people make us’ strapline, has briefed Tin Man to create an overarching strategic comms theme, as well as a series of creative activations that will take place at key points throughout the year.
David Page, group head of comms at Monarch, said: “Tin Man came in with laser-like focus and creativity. It proposed a spot-on strategic platform that is not only closely aligned to the Monarch brand but also captures the current zeitgeist and news agenda.
“This was underpinned with some exceptional creative thinking – needless to say we’re really excited about working with the team and seeing what 2017 brings.”
Mandy Sharp, Tin Man founder, added: “Monarch is a brand with a rich heritage, a great story and many happy customers. We read the brief and instantly knew it was one for us. Once we nailed our strategy, the creative ideas almost wrote themselves.
“This is literally our dream brief – memorable brand building creativity that feels authentic yet will deliver big impact PR and ensure Monarch is front of mind when booking a flight or holiday. It seems the New Year is off to a flying start already.”