Rule 5 has been appointed by independent Italian restaurant group Pesto Restaurants to handle its PR and marketing comms strategy.
The retained brief, which includes social media, CRM, events and comms activity, will see Rule 5 provide support for all eight restaurants, located in the North West and Midlands.
It will also be responsible for the marketing of all future developments, including Pesto at Davenport Arms, the business’ latest £600,000 development due to launch in Marton, East Cheshire, next month.
Work is already underway with the agency working with the team to raise the profile of Pesto Restaurants, developing group and regional specific programmes.
Sara Edwards, co-owner of Pesto Restaurants, said: “This is the first time we have looked to employ an agency and it was important for us to find a partner that fully understood our business as well as the sector.
“Rule 5 has a very good reputation in the industry. Its professionalism and knowledge of the sector was evident from the off and we’re confident they will contribute significantly to the future success of Pesto Restaurants. We are excited to start the new year with a new opening and a new partnership.”
Rule 5’s founding director Julie Wilson added: “Pesto Restaurants is an incredibly interesting business. The scope of work and openness of the founders to explore new strategic approaches as they look to the next phase of expansion makes this a particularly exciting brief; it’s great to be on board.”