Swarovski has appointed TVC as its strategic content agency to promote its partnership with the 2016 Fashion Awards, which took place at the Royal Albert Hall on Monday (5 December).
The 2016 Fashion Awards recognise talent in design, creativity, business as well as outstanding contributions to the fashion industry.
Preview content, available ahead of the awards ceremony, featured interviews and commentary from French fashion designer Jean Paul Gaultier, at his Parisian atelier, as he worked on the Swarovski outfits for the awards event.
Red carpet, behind-the-scenes and interviews with winners and attendees at the event are now being shaped into content for digital, social and online channels.
Guests included Lady Gaga, Naomi Campbell, Gigi Hadid and Kate Moss.
James Myers, group MD at TVC Group, said: “We’re thrilled to win this brief. TVC has a strong reputation and long experience of working with global luxury brands to help them develop compelling content strategies. We hope this is the start of a long partnership.”