Hertz hands pan-European brief to Smarts Communicate and Stack
MSQ-owned agencies Smarts Communicate and Stack have been named as the joint pan-European content agency for car rental company Hertz, following a six-way pitch. Stack, [...]
Tech journalist Adam Hartley joins Kaizo
Kaizo has hired TechRadar’s launch news editor, Adam Hartley, as its first head of editorial, as the agency looks to strengthen its content offering. Hartley is an [...]
Opinion: ‘Why measurable content-led comms is gaining our agency recognition’
Remarkable Content was one of three PR-focused agencies to be nominated for this year’s International Content Marketing Awards and the only one – with a sliver in the [...]
TVC promotes Swarovski’s partnership with 2016 Fashion Awards
Swarovski has appointed TVC as its strategic content agency to promote its partnership with the 2016 Fashion Awards, which took place at the Royal Albert Hall on Monday (5 [...]
Beattie sets up “vlogger dating forum”
Creative comms group Beattie is to launch a “vlogger dating forum” to match vloggers and bloggers with brands, and is setting up a video and content studio in Scotland. The [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Opinion: The opportunity for brand-led content
Mark Flanagan, senior partner for content and digital strategy at Portland,  believes that there is opportunity for businesses to produce content that informs or entertains, [...]
Kwittken adds to management team
Kwittken London, the UK arm of international PR agency Kwittken, has appointed David Taylor, formerly the head of communications for Orange-France Telecom Europe, and Gary [...]